Victoria's Secret, for some reason, is hailed as the leader in bras and lingerie in the US. But they carry a very, very limited range of sizes and they have no idea
how bra fitting actually works. And while I often hear people make reference to how "sexy" their lingerie is, 99% of it is hundreds of boring variations of t-shirt bras, in various colors. Yawn.
But poorly fitting bras are not sexy, anyway. And while VS tries to hide it with Photoshop, the bras clearly don't fit the models anywhere near properly. Take a look:
1-- you can clearly see her breast tissue spilling out the sides although they have tried to smooth it with photoshop.
2 --The center of the bra is not touching her ribcage.
3-- What is up with this? Somebody screwed up with the liquefy tool, it looks like she has a dent in her ribcage.
1-- Again, the center is not against her ribcage the way it is supposed to be.
2 -- The armpit fat has been removed, but the underwires are not high enough, and you can see that the cups are too small.
1-- More obvious armpit fat (aka breast tissue!) that has been weirdly smoothed.
2-- The back of this bra is riding up so much! The back should always lie horizontal. She clearly needs a much smaller band.
1-- Again, the center is not sitting as it should.
2-- Once more, the back of the band is riding up quite a lot.
1-- Again, more smoothed-over spilling breast tissue. In addition, you can see that the underwire is not enclosing all of her breast. The cup is clearly much too small.
2-- While they have 'fixed' it, her breasts would have been spilling over the cups "four boob" style in person. You can still kinda see it.
As you can see, although they try to hide it, VS bras almost never fit the models properly. This is problematic. If the images we see all the time of lingerie models don't show a proper fit, how are women supposed to learn what a well fitting bra looks like?
Between this, and the fact that they have an attitude of superiority and make anybody who doesn't fit into their small range of sizes feel bad about their bodies and as though they are strange, I choose never to shop at Victoria's Secret- even for non-bra items.
But luckily there are so many better choices out there. Why would you wear one of the above bras when you could choose any of these:
Fantasie Elodie Underwire Side Support Bra
sizes 30-40 D-H!
Ella Bra Navy/Orange (I love this one! Looks so pretty!)
28-40 DD-J

Showgirl Tease Me Bra Black/Purple by Curvy Kate
28-40 DD-J
Frankie Bra by Freya
DiminitySO Bra
Panache Cleo Lizzie Bra
28-38 D-J
...And many more. The point is, why buy cheaply made, boring bras from a company that doesn't even properly fit its models, when you can buy gorgeous European lace bras
that fit you spectacularly and actually come in a nice range of sizes? Sounds win-win to me...
(ETA: For some reason, a lot of people seem to be misunderstanding the point of this post, so let me clarify. I don't 'hate' Victoria's Secret and I'm not insulting those who shop there. This post also isn't about why photoshop is bad or anything like that. It's also not about insulting smaller busts. However, many people have this idea that VS are the ultimate bra place and that's simply not true. They do a particularly bad job with fittings. And their models don't wear bras that fit well at all, which means that people don't have any idea what a bra that fits is supposed to look like. So that's what I am criticizing them for. As for the next section, I have heard from a lot of larger girls that they feel sad they can't shop at VS because they think that only VS has sexy pretty bras- a myth VS has carefully encouraged. But you can in fact find pretty bras at other places, that have a much wider size range, and so that's what I was trying to show examples of. There. Does that clear up everything?)